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How To Increase Your Marketing Power Without Leaving Your Home Or Office. (Article)(Video) 

By  Casey

There is a platform out there that we all engage with at least once a day. However, most business owners and entrepreneurs fail to utilize it to help market themselves, their products, and services.

This platform is – VIDEO

Before jumping into some stats for those of you who love the numbers, let’s first establish some whys.

Most people can agree that Google is the most widely used and known search engine.

Heck, when we are looking for something – anything – now a days we go “google” it.

Some of you may not know that Google acquired YouTube back in 2006. Why is this important? Well, having a video on YouTube gets a little extra “Google Juice” – meaning that YouTube videos tend to rank well in Google search results. Which means that they have a higher likelihood of being viewed. Social Media platforms such as Facebook and Twitter allow for video embedding because they know that being able to view video within their platform keeps you their longer.

So based on the above information, you should be beginning to understand the enormous marketing power behind videos.

I said I would provide some stats that can further clarify the importance of video as a marketing tool:

90% of consumers watch online video (Accenture: Video-Over-Internet Consumer Survey 2013). CONSUMERS is the keyword. These are people who are going to spend money.

Retailers cite 40% increases in purchases as a result of video. (Invodo, Video Statistics: The Marketer’s Summary 2014). Businesses that are already implementing the use of video in their marketing are seeing results.

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore). So video keeps your visitor engaged and on your site decreasing your bounce rate. AND it leads to a purchase. Talk about a win-win.

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (eMarketer. Which Content Marketing Tactics Get the Best ROI?). Over half the marketing experts out there recognize the importance of video marketing.

Can you see how spending some time in front of your computer and or video camera banging out videos will increase your marketing power? To reap the benefits of this marketing platform does not require you stepping one foot out of your home or office.

You can have a permanent far reaching affective profitable marketing asset for you and your business with the creation of a video.

By: Jeannine Barcarse of SoCal Marketing Consultants

For video creation email us at info@SoCalMarketingConsultants.com or give us a call 747-333-6747.
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  1. Thank you for sharing your words of wisdom about the importance of videos. I knew that videos were important, I just didn’t realize how high the numbers were! Guess I had better get out there and create some more videos!

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