Business Action Quote by Anais Nin (Article)

Date April 10, 2015

Here’s your “QuoteAction” of the day:

“I know why families were created, with all their imperfections. They humanize you. They are made to make you forget yourself occasionally, so that the beautiful balance of life is not destroyed.”
Writer, Anais Nin

Your action for today is to contact one of your family members and thank them for being in your life.

Have an extraordinary day!

Give someone an AWESOME day!!

Like quotes like this? Have them sent to your inbox every day for FREE.

How to Network at a Non-BNI Event by Helen Brahms

Date April 3, 2015

Networking | Helen Brahms  | How to Network at a Non-BNI Event


Do you belong to another networking group outside of BNI, like a chamber, a meetup group, associations, clubs?

The philosophy of BNI is Giver’s game. Not a lot of other networkings actually teach the giver’s game. If we give business to someone else, they will give business to us. They don’t teach that philosophy. They don’t teach the philosophy of how to connect people. Let’s at some techniques you can use when you’re out networking that will help you become the connector in the room. When we look at BNI, we consider that a hard networking group. That is, we have one person per profession in the group. Whereas compared to a Chamber of Commerce, which is a soft networking, where you have multiple people from one profession in a group. Throw into that you have your service networking groups, which are like your Lions, your Kiwanis, and your Rotaries. Service-oriented. And those ones you may get business out of, but usually you’re there for a purpose to serve people. When you go to a networking group like a chamber or something, what typically happens, is you’ve got 150 people hawking 150 products to 150 people that don’t want to buy anything. How many of you go with your credit card ready to buy something when you go to a networking meeting?

One thing I do when I go to a networking event is I go neutral. In fact, when I walk in, nobody can tell by what I’m wearing what I do. I have no logos on because if you wear something with a logo, you’re actually selling. You’re advertising. So think of it that way. The other thing I do is I carry my tool which is a Sharpie. Because Sharpie writes on business cards. Especially the shiny ones. And the other thing I do is I do not take business cards with me. And you’re probably all going to go, what?

Why no business cards you ask? Think of this… 150 people hawking 150 products to 150 people that don’t want to buy. You hand out 150 cards. You’re going to end up on 150 mailing lists that you don’t want to be on, being hawked 150 products that you don’t want to buy.What you do is you strategically position yourself as a buyer. You actually interview the people in the room to see if you want to do business with them. An interesting way of looking at things, right?

One of the most powerful women in the world is Oprah. What does she sell? She sells her influence. Let’s look at some ways to make you the Oprah in the room at a networking event. It doesn’t matter if the event is straight networking or at a training event like Networking Riches training event, or Create Your Million Dollar Message Intensive. When I go there, there are 5 people in the room that I want to get to meet.

The first one is the Organizer. Why do you think the organizer would be a good person to get to know? Because they know everyone who is going to be there. I always arrive early. The reason I arrive early is because the organizer usually needs help. I have gone to events where I have sat down and stuffed name tags into the holders. I’ve gone to events where I’ve actually ended up working the registration desk so I get to meet everybody as they come in. The reason I do that is so I can go up to them afterwards and say to them, for example, I say to the organizer, Kathy Miller, “Kathy, I have a house I need to sell. I need a really good real estate agent who can get me results. Is there one here?”

Kathy would then tell me, “Absolutely. You’ve got to know Eric Edelman. He’s been in the business for over 12 years. You’ve got to go talk to him because he knows how to market your house and get it sold. He’s got a 5-star rating on Zillow, which is really hard to get.”

I would then have Kathy introduce me to Eric. Why would I do that? It is then a warm referral and she gave me a third party validation on Eric and will give him one about me. That is more powerful than me finding him during the networking time and introducing myself to him.

The other person you get to know is the Speaker. Now why would you get to know the Speaker? It is very simple. He or she has the microphone. The speaker can mention anybody that they want to. They have the microphone. They are in control of the room. Do you think that would be a good influence, a good reason? If any of you ever get to meet my friend Casey Eberhart, you’ve got to ask him how he met Dr. Ivan Misner, because he has a great story about that which illustrates beautifully why you should get to know the speaker.

Whenever I go to any of Casey’s events, I always let him know that I’m there because I know there is a good chance he will mention me from stage. Again, third party validation for you. People want to know, why is Casey mentioning me from stage. Why would I be mentioning Kathy? Why would I be mentioning Eric? Don’t you want to know those people? They must be important if the speaker is mentioning them. So again, third party validation.

The other people in the room that you want to know are the Yappers or the Chatterboxes. They’re the people standing under a light or they they’re holding a light on themselves. And they’ve got a court of people standing around them. Why would you want to get to know those people? They have a network of people that they have influence with. Wouldn’t you like to be part of their network and meet some of the people in their network? I will admit at an event I am a self-proclaimed Yapper.

Those are the 5 people you want to get to know: the organizer, the speaker, and the 3 yappers. Because they are the people of influence in the room. Talk to them. One other thing that I do if I go to a networking or training event is if I find out how the speakers are in advance. Then I will go and – stalking’s not quite the right word, but it suits for now. I will actually go look them up on Facebook, LinkedIn, check out their websites, and if they’re on Facebook for example, I went to Maurice DiMino’s Create Your Million Dollar Message training session on how to be an effective presenter and he had a list of guest speakers. I went and found them on Facebook. Sent them all a private message about how much I was looking forward to meeting them at Maurice’s event and learning from them. I also friended them on Facebook and got to know a bit about them beforehand. One of the speakers, Sheryl Roush, actually responded. Sheryl is the CEO of Sparkle Presentations. Her whole thing is how to sparkle from stage. Those that know me, will know I love to sparkle. So do you think Sheryl and I might be sparkle sisters? My message to her basically said, “I can’t believe you’re in sparkle, because when people ask me how I am, I always say I’m super fantastic and sparkling!” What do you think happened when we got to the event? I went and found her, and I said, “Hi Sheryl. I’m Helen.” That was all it took and we had a big hug and brief conversation. Which was one of many that weekend. Sheryl is indeed a very sparkling and dynamic speaker. She even had this great purple outfit that she wore for her presentation that sparkled! It was awesome!

Another reason you get to know speakers too beforehand. I’ve got an event coming up in two weeks in Vegas. I’m already ‘stalking’ the speakers from those events and I’ll tell you, and there’s going to be a whole bunch of travel agents there. You want to stand out from other people in your profession? If you’re at a chamber where there might be several bookkeepers, several people doing Take Shape for Life, several electricians. You want to stand out from them by doing something different, by positioning yourself as the buyer or the connector. And here’s where the connecting part comes in. Say for example I go over and I meet Randy Brown. And I find out that Randy’s an estate planning attorney, does trust probates and all of that sort of stuff. So I have a great conversation with him, and I use the some of Bob Burg’s 10 Feel Good Questions to find out more about him. During our discussion it comes out that he needs to update his website so it is responsive.

Later I’m talking with Michael Caroff and I find out he does websites and SEO  and that websites now need to be responsive as over 50% of people are now looking at stuff on their phones and you need to have a responsive website. During our conversation I used F.O.R.M. (Family, Occupation, Recreation and Money) and during our conversation I find out he needs an attorney to help him with some Probate assistance. I then tell Michael I have someone he needs to meet. I walk Michael over to Randy and introduce them. I let Randy know that Michael may be able to help him make his website responsive. I tell Michael that Randy is an estate planning attorney who does probates and trusts and things and maybe able to help with your probate issue. They start talking. I just back away. And go off and connect somebody else. So now I have left those two talking and who are they going to be talking about when I leave? Me! Do they know what I do? No probably not. Because my goal is to walk out of the event having made some connections and for people to not know what I do. Later on, when these two guys make their business deals and all of that, they’re eventually going to come back and go, what does Helen do? I don’t know. Now they’re going to come back and ask, what do you do? Now I can tell them.

When networking find out what people do. Use Bob Burg’s 10 Feel Good Questions and F.O.R.M. (Family, Occupation, Recreation and Money). Become the Oprah of your business. Become the Oprah in the room. Get to know the speaker, the organizer, and the yappers. And then of course become the connector.

If you have any questions or would like to connect, please go to and set up a time for us to get on the phone or Skype and have a conversation.

Helen Brahms Luxury Travel Concierge Cruise Planners Call us at 818.528.8300

Start-Up Company Finances Explained. (ARTICLE)

Date March 28, 2015

unnamed (8)The process of going from idea to start-up business to big enough for an IPO (initial public offering) is filled with adventures.

When starting up, you should look at what kind of entity are you looking to create. Many people choose between staying as a sole proprietor and incorporation. There are different options in incorporation, most commonly, creating an LLC, S-corporation and C-corporation. Entrepreneurs need to make a very important decision on what they expect for the work involved in the operation of a business and the paperwork involved.

The largest differences between being a sole proprietor, LLC (limited liability company), S-corporation, and C-corporation can be seen in the way they are taxed, liabilities incurred, and how they raise capital. By incorporating your company, you create separate entities between your personal property and your business’s assets. Incorporating your business may be a great idea especially if you have many assets to protect.

Larger businesses may be funded by venture capitalists, usually in amounts upwards of 1 million dollars. Smaller businesses, on the other hand, usually get funding from more personal connections such as friends, family and angel investors.

For more information, visit

How To Remove Pet Odor and Stains from your Home…FOREVER!

Date January 13, 2015

Last month, EVS, LLC launched a new “how-to” video series on their YouTube Channel, ThePetsHaveIt. The series includes seven total videos, with five specifically focused on educating consumers on the versatile uses of their flagship product, Pet Peeve Household Pet Stain & Stink Remover. Casey Dean Eberhart, Co-Founder of EVS, LLC, is the host and demonstrator for each of the videos. He stated, “There are three intentions behind the launch of our first video series. The first video is a simple ‘Thank You’ video to all of our consumers that have made a purchase of Pet Peeve. Then we have five where we wanted to demonstrate how to eliminate pet [and other] stains and odors from the consumer’s home, car, RV, office and more.” Mr. Eberhart continued, “The seventh video is aimed at helping Pet Bloggers monetize their blogs by partnering with our company.”

According to the marketing department at EVS, they have partnered with Bruce Waterman from XposureBiz in Los Angeles and the company plans to release another set of videos in early 2015. “Our company is excited about the opportunity to help EVS grow their new line of products,” said Mr. Waterman. “We find it extremely rewarding to work with a first class operation that is focused on delivering first class products to their consumers.” XposureBiz provides many various strategies and tools to assist businesses in gaining maximum exposure on the web and mobile devices.

The Odor Eliminator product, Pet Peeve Household Pet Stain & Stink Remover, is available on Sales have spiked in the previous two months. Pet Peeve is a brand exclusive to EVS Brands based in Algona, Washington. EVS, LLC was founded in April 2014 and is based in Algona, Washington.

EVS, LLC is the maker of the professional strength pet stain and odor eliminator product, Pet Peeve Household Pet Stain & Stink Remover. ((

New Video Launched to Show Pet Owners How to Remove Stains (VIDEO)(ARTICLE)

Date December 27, 2014

EVS Brands, a private label and e-commerce consulting entity, has launched a series of videos to educate consumers about removing stains and odors from their homes, RVs, boats and more. A specific video concentrating on EVS’ Pet Peeve pet stain and odor removal spray, found online at, is among those spearheading the series, and thoroughly covers all the details about the product including its professional industrial strength neutralizing power, seal of approval by leading vets and Ironclad Guarantee.
“The search for a pet odor and stain eliminator that actually works is over,” says an EVS Brands senior company spokesperson. “We do not test any of our products on any animals, and we’ve made the bottles heavy-duty in nature so they can actually be taken camping, on a boat or in an RV and won’t break open. But best of all, we’ve made the product extremely easy to use – just walk over to the stain, follow the directions on the bottle and it will disappear like it never even happened; the special bio-enzymes do their thing almost instantaneously.”

Pet Peeve is the brainchild of the son of a vet who, while growing up around a clinic, was always asked how the clinic smelled so neutral given the fact that there were over 100 dogs and cats that came through the doors daily. The product used was only for vets and groomers, and this provided inspiration for the creation of Pet Peeve.

According to EVS Brands representatives, Pet Peeve leaves carpet, furniture and rooms smelling like a “fresh load of linen laundry” and can be used for stains, odors and accidents caused by dogs, cats, hamsters, gerbils and mice. Further, EVS offers its Ironclad Guarantee, allowing buyers to ask for a full refund if Pet Peeve does not meet their expectations.

The pet deodorizer product, Pet Peeve Household Pet Stain & Stink Remover, is available on Pet Peeve is a brand exclusive to EVS Brands. EVS, LLC was founded in April 2014 and is based in Algona, Washington.

About EVS, LLC

EVS, LLC is the maker of the professional strength pet stain and odor eliminator product, Pet Peeve Household Pet Stain & Stink Remover. ((

How to realize your true profession as being a NetWORKer (Article) (Video)

Date December 12, 2014

How to realize your true profession as  being a NetWORKer (Article) (Video)

I have to be very transparent here.  When I first began in my Nerium business, I was under the conclusion that I was in the skin care business with Nerium International.  This company has only been in business for 3 years (and already it has earned a spot on the Direct Sales Network list in the top 60  businesses in the world!).  I got into the rhythm of the company, which meant I attended online meetings, continuing company education, conference calls and I followed the system.  Imagine how confused I was when the leaders of this company, the people who share their knowledge, direct us on how to build our business,  kept saying that they’ve been in the business for 16, 25, 30 years.   I wondered, ‘how can that be?’.  After all, as I mentioned, Nerium is only 3 years old!

Pulling back the curtain for you, it finally dawned on me that the business I am truly in is the NETWORKING business and Nerium, the fastest growing company in direct sales history, is the vehicle.  Once I was able to grasp that concept, my focus got clearer.

So what does that mean, ‘my focus got clearer’?  I have a new approach to sharing what I do. I present myself as a business person, because business is my business.  There seems to be a whole different persona with that vision, too.  No longer am I trying to put some skin care in someone’s bathroom—I’m sharing a business opportunity with them—which just happens to be the best, easiest and most affordable skin care that has ever crossed my path.  And, as it happens, this business opportunity has residual income.  Did you know that many direct sales companies allow you to put your business in your will to pass down to your children as part of your legacy?  Nerium is one of those companies. Winner!!

As you go through the process to decide to have a stream of income from a direct sales company, keep in mind that your profession is that of a networker  Choose the vehicle to be a professional carefully.

For more information on Nerium International, visit my website:

Or if you want to talk more in depth about why I chose Nerium as my vehicle, give me a call: 415.713.9030

Pet Supplies Product Mirrors Alibaba’s Single Day Sales Record On Amazon. (ARTICLE)

Date November 21, 2014

EVS, LLC Sets Another Single Day Sales Record, Same Day That Alibaba Boasts The Same.Pet Peeve Amazon Graphic - Postcard - Green Graphic

Algona, Washington — Sales for Pet Peeve Household Pet Stain & Stink Remover continue to soar and gave the company an opportunity to rejoice in similar fashion to the celebration taking place at Alibaba on 11.11, which also posted a single day sales record. They were far from the $9 billion in sales posted by Alibaba but are still very excited about the latest numbers. The company exceeded their previous single day sales figure by five percent. With the holiday season rapidly approaching, it does seem highly probably that the company will see even greater sales figures.
Casey Dean Eberhart, Co-Founder of EVS, LLC, smiled, “It is nice to have something in common with one of the biggest e-commerce companies in the world!” He went on, “All of our targeted strategies are beginning to produce the results we outlined in our initial marketing plan.” Mr. Eberhart also acknowledged the efforts of his support team. “I’m so proud of the people behind me and our company. This is not a one-man-show. Our success is based on a strong, cooperative, group effort,” he stated. According to Mr. Eberhart, they do expect their latest daily sales record to be shattered again in the next 30 days. EVS is planning to ramp up production and expedite delivery as necessary in order to fulfill current levels of customer orders.

EVS, LLC officially launched their Pet Peeve Household Pet Stain & Stink Remover back on September 1st of this year. Sales have continued to grow in the short two months the product has been available to the public online. The household stain remover and carpet cleaner is a brand exclusive to EVS Brands based in Algona, Washington. EVS, LLC was founded by two long-time friends and entrepreneurs in April 2014. It is based in Algona, Washington with all of their products currently distributed online.

About EVS, LLC

EVS, LLC is the maker of the professional strength pet stain and odor eliminator product, Pet Peeve. ((